HOUSE OF THE MALTS
The Glenlivet challenges convention and asks the question: what does the modern single malt drinker look like? We took this brief as an opportunity to smash stereotypes and introduce a whole new audience to this iconic brand.
Drawing inspiration from The Glenlivet’s surreal imagery and bold colour palette, we took over a 4-bedroom villa at FIVE Palm Jumeirah for a weekend of immersive experiences, parties and spectacular whisky summer cocktails.
Hosting both handpicked influencers as well as the general public, House of The Malts brought The Glenlivet to life in totally unexpected ways, as we transformed hotel rooms into immersive experiences such as a cloud room and a ball pit.
With bars on each floor serving signature cocktails designed especially for the event, guests moved through the venue to discover various aspects of The Glenlivet complemented by carefully curated food, live entertainment and unique photo moments around every corner.
